Cocktail Vector Illustrations - Bare Zero Proof Spirits

BARE® Zero Proof Illustrations

BARE Zero Proof is a non-alcoholic spirits brand that is bartender created and driven by taste. The Creative Directors have a clear mission of how the brand should be represented as an all-inclusive experience. They tasked me with reimagining how a spirits brand should be presented through illustration, using color, lifestyle, and brand in-use as my guide. I chose to enhance the warm atmosphere by incorporating a touch of vintage style in the lines, textures and gradients of the illustrations.
This vector-based project incorporated the color vehicle(s) as well as existing photography, and illustrations were used as static images in social, digital, print, and OOH communications.

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BARE Zero Proof est une marque de boisson sans alcool créée par des bartenders qui valorisent les arômes. Les Directeurs Artistiques avaient une idée précise de comment représenter la marque comme une experience inclusive. J’ai donc été engagée pour ré-imaginer comment une marque de boisson non-alcoolisée pourrait être illustrée. En me basant sur les couleurs et photographies de la marque, j’ai choisi d’accentuer l’atmosphère chaleureuse et conviviale en apportant un style vintage dans les traits, textures et dégradés de couleurs, réalisés en vecteurs. Les illustrations ont ensuite été utilisées sur les réseaux sociaux, sur des supports imprimés et en publicité OOH.

MODERN CLASSIC GIN

BARE ZERO PROOF® MODERN CLASSIC GIN is a non-alcoholic expression with notes of juniper, lemon peel, and assorted botanicals. It can be used for making low and/or zero proof curated cocktails where gin would normally be used.

REPOSADO STYLE TEQUILA

BARE ZERO PROOF® REPOSADO STYLE TEQUILA is a non-alcoholic expression with notes of agave, serrano, fresh-cut grass. It can be used for making low and/or zero proof exceptional cocktails where tequila would normally be used.

PRODUCT BOTTLES

To create the product bottle version, I associated each flavor, Gin, Tequila, Bourbon to a dominant color. It allows me to create a recognizable product. I chose to use a bright light that let the contents appear through the glass of the bottle.

DIGITAL SKETCHES

Each scene and cocktail was digitally drawn, allowing me to capture the best light, style and perspective to catch the viewer's attention.

BOURBON WHISKEY

BARE ZERO PROOF® BOURBON WHISKEY is a non-alcoholic expression with notes of oak, vanilla, caramel and other botanicals. It can be used for making low and/or zero proof exceptional cocktails where whiskey would normally be used.